WHAT IS COACHING?
Coaching is an interactive process that helps clarify and define true goals and then works to create the plans
and actions that bring results. The coaching process is essentially about achieving what the individual wants to
create for himself or herself, in a more productive and accelerated manner. It is also about being
accountable for moving forward. It is not counseling or therapy. It is based on the belief that individuals
have within themselves the creativity and skills to achieve their goals. The kind of results that people seek
from coaching can vary from having more of something, such as more income, greater effectiveness or,
even to having less of something, such as less stress in their jobs or in their relationships.
WHAT IS A COACH?
A coach is a professional who is committed to your success, who is your confidant, your personal
sounding board, someone who offers insights, is a mirror of reality, a facilitator and a motivator, and,
who helps you get what you want. A coach is someone who understands your environment and your
challenges, who holds you accountable for the steps towards achieving your goals and fully supports you in
the process.
WHAT IS THE DIFFERENCE BETWEEN A COACH & A CONSULTANT?
Consultants are experts in a stated field, who investigate specific situations or opportunities, do the research
and present the strategies, plans and actions required to get the results, based on their expertise. Sometimes
consultants are asked to execute or implement these strategies and plans. Coaches on the other hand, work
on the general principle that their clients possess the knowledge and creativity to achieve the results they
want. A coach works with the client’s agenda helping them, inspiring them and keeping them moving towards
getting what they truly want. In some cases a coach can assume the role of a consultant, but it is important
that this be clearly defined and fully agreed upon by both parties as to when coaching is put on hold and when
consulting starts.
